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Broyhill Dressers and Chests of Drawers. Broyhill Credenzas and Sideboards. Broyhill Gently Used Broyhill Furniture. Clear All. Filter: Done Reset. Page size 24 per page 48 per page 96 per page. Still on the hunt? Broyhill Following Follow. I agree. In the following year, Broyhill purchased a plant, which it subsequently re-built and improved. In addition to the construction of new plants, Broyhill modernized many of its old factories, wrapping its old wooden buildings with a new steel and concrete structure then dismantling the old walls.
In many cases, this transformation was completed while the plant was in operation. As the American population grew steadily more affluent throughout the s, Broyhill recognized that tastes in furniture were shifting. In the past, buyers of moderately priced furniture had sought massiveness and elaborate embellishment, but the company's executives felt sophisticated styling and quality were becoming more important. In , in an effort to meet this demand, the company established the Broyhill Premier line.
The old Lenoir Chair Company plant was given over to production of these pieces, and a separate, additional sales force of 30 men was established. In addition, Broyhill began to institute a quality control program, complete with a lab, to insure that its Premier products lived up to their name.
In , Broyhill began an expensive national advertising campaign to support the introduction of its Premier products. Although the new line won consumer acceptance, it did not turn a profit until the s. Broyhill added upholstered products to its Premier line, as the concept began to bring in revenues.
Once the Premier line had been established, the company grouped its remaining products under the label 'Lenoir House,' which included a variety of medium-priced, moderate styles of bedroom and dining room furniture that made up the bulk of the company's sales. Of Broyhill's expansion throughout the s, the gem was a three-story office and showroom building, which filled an entire acre.
Set in a fifty acre park, the building was decorated on all sides with aluminum columns and fountains, which were lit at night. As Broyhill entered the s, its expanded in new ways. In , the company entered the field of plastic furniture, opening a facility to manufacture these products.
In , Broyhill purchased a plant that manufactured upholstered furniture in Arcadia, Louisiana. With this move, Broyhill extended its operations to an area outside its geographical hub in North Carolina for the first time. In , Broyhill expanded its product offerings to include a line of furniture that customers assembled themselves, and also a line of wall units, in an Early American style. In addition, the company set out to increase sales by emphasizing furniture in contemporary styles. In its upholstered furniture lines, Broyhill set out to upgrade its fabric patterns.
The company ran 20 factories with more than 7, employees. The company, which had previously made acquisitions, turned the tables when it announced that it would be purchased by another company. Broyhill's new owner was St. Louise-based Interco, Inc. The company planned to use Broyhill and Ethan Allen as the foundations of a furniture and home furnishings group.
Under its new owners, Broyhill moved to shore up its market share. As part of this strategy, the company reintroduced its 'Premier' brand name for furniture, which it hoped would help it to capture more of the market for upscale furniture.
By , Broyhill had turned its attention to marketing in its quest for higher sales. The company made changes in the way its distributed its products, reviewing its operations territory by territory. In addition, Broyhill began to focus more closely on competition from products manufactured overseas.
Broyhill Furniture is one of those brands that often get less attention than they deserve, and the quality of their products are often overlooked. Its curved unique drawer pulls and metal-capped feet add a sharp look, but its solid jointery and quality components make it leagues beyond similar designs from other brands. As with many of their collections, Broyhill offers a full line of pieces beyond what you might consider standard —to help meet the needs of any space and function.
For example, within the East Lake collection, there is an optional 3 Drawer Media Chest that can be used as a supplement or replacement for a dresser and mirror combination. Media chests are great for those with televisions in their bedrooms, but often undesired by those without. By offering a full line of products, Broyhill is able to offer the best solution for any buyer.
Take the Cascade Collection by Broyhill for example; with turned-post feet, reeded drawer fronts, and elegantly curved under molding—this collection hints strongly towards a traditional feel.
Broyhill furniture is now part of the Heritage Home Group which is a large furniture holding company that has a tremendous portfolio of other furniture brands as well—including Thomasville, Lane, Henredon, Drexel Heritage, and Pearson Furniture. These are all tremendous brands of furniture, and unlike many other large Home Brands collectives—the Heritage Home Group clearly has an eye for leaders within the industry.
Broyhill marks one of the most historically notable brands in this collection and has shown an immense craft throughout the last 90 years of innovative manufacturing. Broyhill is among the top furniture brands on the market today and its products can be found at any number of local furniture stores nearby.
Broyhill furniture is now selectively available at BigLots! When shopping for furniture, there are a lot of careful considerations to be made such as budgetary goals, room styles, and longevity.
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