Video ads come in a range of lengths and styles—from short, feed-based ads you watch on the go, to longer videos you watch on the couch. Stories are a customizable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile.
Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features. Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card. Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds.
Collection ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.
Playable ads offer people an interactive preview before they download an app. Find higher intent users for your app with this try-before-you-buy experience. Instant Experiences, formerly known as Canvas, allow you to create a fullscreen, fast-loading destination designed for mobile, and add them to almost any ad format.
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Facebook also has lots of different calls-to-action you can use on your ads, or you can choose not to use one at all! As you run different ad campaigns, make sure to test and analyze what works best for your audience.
Don't just stick to one ad type for all of your campaigns. Instead, make sure you're optimizing your ads for the right campaign objectives. Try out different Facebook Ad types and different ad campaigns to optimize your ad strategy for your audience.
Creating the draft of your ad is only half the battle. The other half is figuring out how to target the right audience for your ads campaign.
Once you've defined your campaign objective, selected your ad type, created your ad, and targeted the right audience, it's time to analyze your results.
Remember: digital advertising is all about testing, analyzing, and optimizing future ad campaigns over time. Make sure you follow this important final important step, and you'll be on your way to implementing a high-ROI ads strategy in no time. We just put together this in-depth guide on Facebook Lead Ads. It'll help you learn everything you need to know about optimizing lead generation ads that allow users to submit forms to you without ever leaving Facebook.
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Don't forget to share this post! Boosted Posts vs. Expand Offer. Download for Later. This article was originally published on Search Engine Journal and has been republished here with permission. One of the prime goals of advertising is to reach the right people as affordably as possible. The good thing Content marketing, when done right, can produce remarkable results for a business.
This is precisely why an This story was originally published on MobileMonkey and has been republished here with permission.
Blog Gary Club Contact. Digital Marketing Blog. Lead Ads Facebook created lead ads to give people a more natural way to connect with businesses, wherever they are. Video Ads When it comes to finding the right platform to promote your video, Facebook is a reliable option. Everyone knows someone who has fallen while running on a treadmill. T he video is about a dramatic support group that helps people cope with anxiety driven by a low battery. Lifestyle photos or beautiful product imagery get the most engagement.
Boosted Page Posts Boosted page posts are one of the simplest types of ads. Specs: Recommended image size: 1, x pixels Ad copy text: unlimited Headline: 25 characters Link Description: 30 characters Link Click Ads Link clicks are a great way to measure how much interest your ad generates among your audience, on or off Facebook.
Specs: Recommended image size: 1, x pixels Ad copy text: 90 characters H eadline: 25 characters Link Description: 30 characters Canvas Ads Canvas ads help you shorten the distance between your message and the customer. They won't just see your story. They'll become part of it. With dynamic ads, businesses can do the following: Promote all of your products with unique creative without having to configure each individual ad.
Reach people with ads on any device they use. Show people ads for products they are interested in to increase their likelihood to purchase. Stories offer a lot more freedom of expression than your typical video or image ads, as you can experiment with video effects, emojis and even augmented reality to make an impression on your viewers. The media in Stories require different formatting than image or video ads, so you might be forced to make unique content just for Stories, making them more work overall.
Best practices for Stories ads:. Learn more about Stories ad specs. Instant Experience ads formerly Canvas Ads are a mobile-only interactive ad that lets users engage with your content on Facebook. With Instant Experience ads, your target audience members can swipe through a carousel of images, tilt the screen in different directions, and zoom in or zoom out by moving their fingertips.
Instant Experience ads also load 10 times faster than standard mobile web applications! Instant Experience ads are a great tool overall, but if you are new to advertising on Facebook, they may require more time than they are worth. Best practices for Instant Experience ads:. Learn more about Instant Experience ad specs. With carousel ads , readers can flip through multiple images or videos, each with its own headline, link, or description.
Carousels are great for introducing readers to a broad range of your products, as each image in the carousel can have its own landing page specifically tailored for that product. The carousel format can also be effectively used to tell a story or explain a process by splitting up each section across different sections of your carousel.
Best practices for carousel ads:. Learn more about carousel ad specs. A Collection ad is like a mobile window-shopping experience where, with one tap, readers can scroll through your product lineup. You can think of Collection ads as a more advanced carousel ad — both show off your product lineups, but Collection ads are more customizable and full-screen. Collection ads are perfect for large online stores, but for companies that sell a limited number of products or services, there are probably better options for you.
Best practices for Collection ads:. Learn more about Collection ad specs. Ads on Facebook are created based on objectives like brand awareness, conversions or leads. Each of these objectives has a corresponding ad designed to accomplish that goal; these are called ad types. In this next section, we will go over the ad types you can make on Facebook.
We have divided them based on where you make these ad types. With Facebook advertising, you can create ads in two places:. Typically, the ad creator on your Facebook Page is focused on simplicity and speed, whereas the Ads Manager ad creator allows you to go more in-depth. Understanding what you can do on both of these platforms is key to making ads on Facebook. The easiest way to make Facebook ads is directly from your Facebook Page.
Just click on the Promote button, and you can start the process of getting your brand and products out there. You cannot create all ads from your Facebook Page, but you can create:.
As you can also make lead ads and event ads on the Ads Manager, we will look at those ad types in the next section. The Boosted Post will look exactly like an ordinary Facebook post, with a Sponsored note on top of the ad. Page Likes ads are the go-to option for increasing your page likes. They can be displayed on all placements and include a visible CTA call to action that allows readers to immediately like your page.
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